Alf Temme has had to face a number of trademark-infringement and cybersquatting actions brought against him mostly in relation to work on his start-up company Domain Name Consolidation Service (DNCS). In his July 3rd guest-post on the SeattlePI, Temme wrote to inform audiences about DNCS, typo-squatting, and his version of the cyber-squatting suits that he’s faced while attempting to turn DNCS into a viable company.
DNCS was a Web-address consulting firm started by Temme with the aim of advising large corporations about what kinds of URLs they should register to both protect their brand and to avoid consumer confusion and dissatisfaction. By pre-registering domains, DNCS aimed to save these companies large amounts of money they’d likely have to spend down the road in costly litigation to retrieve domains which they should already have owned.
What Temme did was to compile a list of domain addresses he thought these large corporations should register and then he would show a smaller list (about 50% of the domains he thought the company needed to procure) to whomever he could pitch his business idea to within the corporation in the hopes they would hire DNCS for consultation on which domains to register.